Let’s face it — code isn’t neutral. Every megabyte we send, every JS framework we don’t really need, every high-res image with no lazy loading… it all adds up. To what? To CO₂, to overheated servers, to devices that die faster, and to a web that eats energy like it’s free (spoiler: it’s not).
Writing sustainable code isn’t about being perfect. It’s about being intentional. Choosing performance over bloat. Clarity over cleverness. Doing more with less — and doing it early, before it becomes technical (or environmental) debt.
These guidelines are here to help everyone involved — developers, designers, product owners, and yes, even clients — build leaner, smarter, greener digital experiences. Because sustainable doesn’t mean more expensive. It just means better decisions, from the start.
Ready to challenge the status quo and stop shipping useless bytes across the planet? Let’s talk standards.